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Indigo founder and chief executive Heather Reisman is poised to shift focus from selling books to building a lifestyle brand.
Report On Business - The Globe and Mail
This has been happening for years. Walk in to any Chapters or Indigo store and the first thing you’ll encounter is an array of high markup items such as cards, candles, and knick knacks. I saw it happen while I was employed by Indigo and I continue to see it as a consumer (not a customer because I started supporting independent bookstores and buying ebooks).
